science and us go way back
For us, science isn’t a linear process. It’s a continuous journey. We tirelessly researched and revisited diets, deficiencies, and ingredient sources to mindfully create nutrition that works for you.
ingredients have to earn their place
Every ingredient is checked not just for nutritional benefits, but also for quality of source, clinical reports, and compatibility with other ingredients.
power of two: Indian + western ingredients
You no longer have to choose between two sciences. Our vitamin gummies combine age-old science of Indian ingredients like haldi, amla, and Tulsi, with advanced western nutrients like biotin, zinc,melatonin, andiron.
clinically researched
We love science, especially if it’s evidence-based research papers on nutrients. Our choices are backed by credible clinical studies that investigate an ingredient’s nutritional benefits.
clinically researched
We chose the tougher thing to do, only because it’s more rewarding for you. Our multi-nutrient gummies are created with a precise balance of vitamins, minerals, and botanicals that work well in their respective dosage. So they can cater to your overall nutritional needs, instead of delivering just one nutrient.
sourced with care
The ingredient and its source play a vital role in creating effective and trustworthy nutrition. We handpick suppliers who extensively study their ingredients like we do. Our family of ingredients includes patented, clinically proven, and natively grown nutrients.
we practice portion control
Nutrients work well only if they’re eaten in the right amount. We left no room for more or less.
POWERFULLY CONCISE
We don’t fancy a label full of ingredients that exist to earn popularity scores. We’d rather get points on keeping only those ingredients that will deliver results.
SAFE DOSAGE
Our Vitamin gummies meet Indian Recommended Dietary Allowance (RDA) regulations. They are created thoughtfully to avoid megadoses of any nutrient. This means, no nasty surprises or spikes in your nutrient level readings.
MAKING EACH DOSE COUNT
Amount eaten does not equal amount absorbed. To ensure that you receive the most from each dose, we focus on bioavailability scores, extract ratios, and ingredient combinations that work well together. Our gummy format enables better absorption than pills or powders.